BRIEF Eco launch party for Wholefoods store
WHY To create a ‘buzz’ around the new opening of the store
WHERE Wholefoods store, Kensington
WHO 800 guests including celebrities, opinion formers and press
WHAT WE DID Eco- walkway, indoor forest, ice-sculptures, decorative lighting, sustainable bar
WHAT THEY ATE Gourmet canapes and bowl food, selection of Wholefood products, sweet installation